7 Best Free Etsy Keyword Tools That Actually Work in 2025

7 Best Free Etsy Keyword Tools That Actually Work in 2025

Let’s get straight to the point.

If you’re an Etsy seller, you know that nailing your keywords can make or break your sales. But here’s the kicker: most of you are doing it wrong.

We’ve seen countless listings flop because owners are stuck in the past, using outdated strategies that just don’t cut it anymore.

So, what’s the secret sauce? It’s all about leveraging the right free keyword tools that can give you a competitive edge without draining your budget.

Stick with us as we dive deep into the top tools that will transform your Etsy shop in 2025.

Why Most Etsy Sellers Fail at Keyword Research (And How to Fix It)

Let’s cut to the chase. 90% of Etsy sellers are leaving money on the table because their keyword research is a disaster.

We’ve analyzed thousands of listings, and here’s the cold, hard truth: throwing random keywords into your titles isn’t going to cut it anymore.

The game has changed. Those strategies that worked in 2020? They’re dead. Today’s successful sellers are using data-driven keyword research to dominate their niches.

The best part? You don’t need to spend a dime on expensive tools to get this competitive edge. Let us show you exactly how to leverage free keyword tools to skyrocket your Etsy sales.

The Hidden Cost of Poor Keyword Research

Imagine pouring your heart and soul into a product, only to have it buried in Etsy’s search results. Frustrating, right?

That’s the hidden cost of poor keyword research. Without the right keywords, your products are like needles in a haystack.

What does this mean for you? Lower visibility, fewer clicks, and ultimately, less sales. And trust us, this isn’t just theoretical—it’s happening to thousands of sellers every day.

Why Free Tools Can Outperform Paid Options

You might be thinking, “Why bother with free tools when I can pay for something advanced?” Here’s the kicker: many free tools offer robust features that rival their paid counterparts.

Take eRank’s free plan, for example. It provides real-time competitive data across multiple marketplaces, giving you insights that are often more valuable than what you’d find in paid tools.

Plus, free tools are usually updated regularly, keeping pace with algorithm changes without costing you a fortune.

The New Etsy Algorithm: What’s Changed in 2025

Etsy isn’t sitting still, and neither should you. The 2025 algorithm updates are all about high-quality photos, clear return policies, review ratings, and on-time shipping.

These updates aim to enhance search visibility and prioritize listings with shipping costs under $6 for domestic US listings. Ignoring these changes? You’re setting yourself up to fall behind.

We need to adapt by October 1st to maintain visibility. Let’s break down what’s changed and how you can stay ahead. For more details on the upcoming Etsy algorithm changes, check out eRank’s comprehensive guide.

Core Metrics That Actually Matter for Rankings

Not all metrics are created equal. To boost your rankings, focus on metrics that directly impact visibility.

• Click-Through Rate (CTR): The percentage of shoppers who click on your listing after seeing it in search results.
• Conversion Rate: How often those clicks convert into sales.
• Relevance: How well your keywords match the search intent.
• Recency: Newer listings or recently updated ones often get a slight boost in rankings.

Understanding and optimizing these metrics can significantly improve your shop’s performance.

Setting Up Your Keyword Research Framework

Before diving into tools, you need a solid framework:

• Identify Your Niche: Know exactly what you’re selling and who your target audience is.
• Brainstorm Seed Keywords: Start with broad terms related to your products.
• Expand with Long-Tail Keywords: These are more specific phrases that often have lower competition.
• Analyze Competitors: See what keywords your top competitors are using.
• Refine and Optimize: Continuously tweak your keywords based on performance data.

Having this framework ensures you’re not just randomly picking keywords but following a strategic approach.

eRank Free Plan: The Swiss Army Knife of Etsy SEO

If you’re serious about scaling your Etsy shop, eRank’s free plan is your secret weapon.

Why? Because it’s the only tool that gives you real-time competitive data across multiple marketplaces. We’ve seen sellers go from zero to six figures in revenue using eRank. The free version provides enough firepower to dominate your niche if you know how to use it right.

Let’s break down the exact features you need to focus on and show you how to squeeze every ounce of value from this powerful tool.

Essential Features in the Free Version

The free plan isn’t stripped down. It offers:

• Keyword Tool: Find relevant keywords with search volume and competition data.
• Trending Items: Discover what’s hot in your category.
• Top Competitors: Identify and analyze your main competitors.
• Shop Analytics: Get insights into your shop’s performance metrics.

These features provide a comprehensive overview of your market, helping you make informed decisions.

Step-by-Step Keyword Analysis Process

Here’s how to maximize eRank for your keyword research:

1. Start with Broad Keywords: Use the Keyword Tool to find general terms related to your products.
2. Analyze Search Volume and Competition: Choose keywords with high search volume and low competition.
3. Explore Long-Tail Keywords: These can attract more targeted traffic.
4. Monitor Trends: Use the Trending Items feature to stay ahead of the curve.
5. Refine Your List: Continuously update your keyword list based on performance data.

Following this process helps you build a robust keyword strategy that adapts to market changes.

Competitive Analysis Tactics

Understanding what your competitors are doing can give you a significant advantage.

With eRank’s Top Competitors feature, you can:

• Identify Your Main Competitors: See who ranks highest for your target keywords.
• Analyze Their Listings: Look at their titles, tags, and descriptions.
• Spot Opportunities: Find gaps in their strategy that you can exploit.

This intel allows you to refine your approach and outperform your competition.

Maximizing the Daily Search Limits

Free tools often come with limitations, but eRank’s free plan allows sufficient searches to keep you on track.

Here’s how to make the most of it:

• Prioritize Your Keywords: Focus on high-impact keywords first.
• Batch Your Research: Conduct keyword research in batches to stay within daily limits.
• Utilize Different Features: Spread your searches across eRank’s various tools to get comprehensive insights.

By managing your searches strategically, you can gather all the data you need without hitting any walls.

Hidden Features Most Sellers Miss

There are gems within eRank that many sellers overlook:

• Listing Audit: Analyze your current listings for SEO improvements.
• Price Analysis: Understand how your pricing stacks up against competitors.
• Custom Reports: Generate reports tailored to your specific needs.

Exploring these hidden features can provide deeper insights and finer control over your SEO strategy.

Mastering Etsy’s Built-in Search Analytics

Here’s a secret most “gurus” won’t tell you—Etsy’s own search analytics is a goldmine of keyword data.

The platform literally tells you what buyers are searching for, but 95% of sellers don’t know how to interpret this information correctly.

We’re going to show you how to decode these signals like a pro.

This isn’t just about looking at numbers; it’s about understanding buyer psychology and search patterns to position your products exactly where they need to be.

Leveraging Etsy Search Analytics

First things first: access Etsy’s Search Analytics through your Shop Manager.

Here’s how to leverage it:

• Identify Top Search Terms: See what keywords are driving traffic to your shop.
• Analyze Trends: Observe how search terms evolve over time.
• Adjust Listings Accordingly: Update your titles and tags based on high-performing terms.

By regularly checking these metrics, you can stay aligned with what buyers are actively searching for.

Interpreting Search Terms Report

The Search Terms Report provides detailed insights into what shoppers type in the search bar.

Here’s how to make sense of it:

• High-Volume Terms: These are keywords with a lot of searches but might have high competition.
• Low-Volume Terms: Less competitive but might attract a niche audience.
• Emerging Trends: New keywords that indicate shifting buyer interests.

Understanding these elements helps you prioritize which keywords to target in your listings.

Tracking Conversion Signals

It’s not just about attracting traffic—it’s about converting that traffic into sales.

Etsy provides conversion data that shows which search terms lead to purchases.

• Identify High-Converting Keywords: Focus on terms that not only drive traffic but also sales.
• Optimize Listings: Use these keywords prominently in your titles and descriptions.
• Test and Iterate: Continuously test different keywords to see what works best.

Tracking these signals ensures that your keyword strategy is not just generating clicks but actual revenue.

Seasonal Trend Analysis

Seasonality plays a huge role in Etsy sales. Certain keywords spike during holidays or specific seasons.

Here’s how to capitalize:

• Identify Seasonal Keywords: Use analytics to find keywords that surge at specific times.
• Plan Ahead: Update your listings with these keywords before the season starts.
• Optimize Inventory: Ensure you have enough stock for anticipated demand spikes.

By aligning your keywords with seasonal trends, you can maximize sales during peak periods.

Creating Search-Optimized Listings

Finally, it’s time to put everything together and create listings that not only rank high but also convert.

• Compelling Titles: Incorporate high-volume, relevant keywords naturally.
• Detailed Descriptions: Use keywords strategically while providing valuable information.
• Effective Tags: Utilize all available tag slots with a mix of broad and long-tail keywords.

By optimizing every aspect of your listing, you ensure maximum visibility and higher chances of sales.

The Google Keyword Planner Hack for Etsy

Stop thinking about Google Keyword Planner as just a “Google thing.” We’ve discovered a unique way to use this free tool specifically for Etsy market research.

The key is understanding how to correlate Google search trends with Etsy buyer behavior.

This approach has helped our clients identify untapped niches and predict trending products months before they blow up.

We’ll show you our exact process for mining golden keyword opportunities that your competitors are completely missing.

Setting Up for Etsy-Specific Research

To get started, set up your Google Keyword Planner account if you haven’t already.

• Select Relevant Categories: Choose categories that align with your Etsy products.
• Use Specific Terms: Enter keywords that are directly related to your niche.

This ensures that the data you gather is tailored to your specific market needs.

Finding High-Value Long-Tail Keywords

Long-tail keywords are your best friends. They’re less competitive and more targeted.

• Identify Specific Phrases: Look for three to five-word phrases that describe your products.
• Analyze Search Volume: Choose those with decent search volume but lower competition.

These keywords can drive highly targeted traffic to your Etsy shop.

Cross-Platform Trend Analysis

Don’t limit yourself to Etsy alone. Use Google Keyword Planner to compare trends across platforms.

• Identify Overlapping Trends: Find keywords that are popular on both Google and Etsy.
• Spot Emerging Trends: Recognize rising keywords before they peak on Etsy.

This cross-platform analysis gives you a broader perspective on keyword performance.

Competitor Keyword Mining

One of the smartest ways to find winning keywords is to see what your competitors are using.

• Enter Competitor URLs: Use Google Keyword Planner to analyze the keywords they’re targeting.
• Find Gaps: Identify keywords they’re missing that you can capitalize on.

By understanding your competitors, you can refine your keyword strategy to stay ahead.

Monthly Search Volume Analysis

Consistently tracking your keywords’ performance is crucial for sustained success.

• Monitor Trends: Keep an eye on how search volumes fluctuate monthly.
• Adjust Accordingly: Update your listings to reflect changes in keyword popularity.

This ongoing analysis ensures your shop remains relevant and visible throughout the year.

Advanced Strategies with Free Chrome Extensions

Chrome extensions are the unsung heroes of Etsy keyword research. But here’s the catch—you need to know which ones actually provide valuable data and which ones are just fluff.

We’ve tested every free keyword tool extension out there, and we’re going to share the exact stack that delivers results.

These tools, when used correctly, can give you instant insights into your competitors’ best-performing keywords and help you make data-driven decisions in real-time.

Top Chrome Extensions for Keyword Research

Here are the must-have Chrome extensions for Etsy SEO:

• EverBee: Offers sales estimations, product research, and competitor monitoring.
• Toolsy: Enhances Etsy SEO by optimizing listings, tracking performance, and analyzing pricing.
• Keywords Everywhere: Displays search volume and competition data right in your browser.

These extensions provide the tools you need to refine your keyword strategy on the fly.

Real-Time Competitor Analysis Tools

Staying updated with your competitors’ strategies is vital.

• EverBee: Shows real-time sales data and top-performing products.
• Toolsy: Monitors competitor pricing and listing optimization tactics.

Using these tools, you can quickly adapt your strategy to stay competitive.

Automated Keyword Tracking

Manual tracking is time-consuming. Automate it instead.

• Keywords Everywhere: Automatically shows keyword data as you browse Etsy.
• EverBee: Tracks keyword performance over time without the need for manual input.

Automation frees up your time to focus on other aspects of your business while keeping your keyword strategy on point.

Price Point Analysis Extensions

Price is a critical factor in conversion rates.

• Toolsy: Analyzes competitor pricing to help you position your products effectively.
• EverBee: Provides insights into average pricing trends in your niche.

With these tools, you can ensure your pricing is competitive and attractive to buyers.

Traffic Estimation Tools

Understanding potential traffic is key to optimizing your listings.

• Keywords Everywhere: Estimates search traffic for your chosen keywords.
• EverBee: Provides traffic estimations based on real-time data.

This data helps you prioritize keywords that drive the most traffic to maximize your visibility.

Implementation and Optimization Strategy

Having the best tools means nothing if you don’t know how to implement your findings strategically.

This is where most sellers drop the ball. We’re going to give you our proven system for turning keyword research into actual sales.

This isn’t theory—it’s a battle-tested process that works across any Etsy niche.

You’ll learn how to create listing titles that both rank and convert, and how to maintain your rankings once you achieve them.

Creating High-Converting Titles

Your title is the first thing shoppers see. It needs to be both SEO-friendly and enticing.

• Incorporate Primary Keywords: Ensure your main keyword appears early in the title.
• Be Descriptive: Clearly describe what the product is.
• Avoid Keyword Stuffing: Make sure the title reads naturally.

A well-crafted title can significantly improve your click-through rates and overall visibility.

Optimizing Product Descriptions

Your description is your sales pitch. It needs to be engaging and informative.

• Use Keywords Naturally: Integrate your keywords seamlessly into the text.
• Highlight Features and Benefits: Explain why your product stands out.
• Include a Call to Action: Encourage shoppers to make a purchase.

Optimized descriptions not only help in SEO but also convert visitors into buyers.

Tag Strategy and Implementation

Tags are crucial for Etsy’s search algorithm. Use them wisely.

• Use All Available Tags: Don’t leave any tag slots unused.
• Mix Broad and Specific Tags: Use a combination of general and long-tail keywords.
• Stay Relevant: Ensure all tags are directly related to your product.

A strategic tag approach can enhance your listing’s discoverability.

Monitoring and Adjusting Rankings

Your keyword strategy isn’t set in stone. It requires continuous monitoring and adjustment.

• Use eRank and Chrome Extensions: Regularly check your keyword rankings.
• Analyze Performance: Identify which keywords are driving traffic and sales.
• Refine Your Strategy: Adjust your keywords based on performance data.

Staying proactive ensures your listings remain optimized and competitive.

Scaling Successful Listings

Once you’ve nailed a few successful listings, it’s time to scale.

• Replicate Winning Strategies: Apply the same keyword tactics to other products.
• Expand Your Product Line: Introduce new products that fit within your proven keyword niches.
• Optimize for Volume: Use your data to target high-volume keywords for maximum reach.

Scaling effectively can lead to exponential growth in your Etsy shop’s performance.

Conclusion

There you have it—the 7 best free Etsy keyword tools that actually work in 2025.

From leveraging eRank’s robust features to mastering Etsy’s built-in search analytics, these tools provide everything you need to boost your sales without breaking the bank.

Remember, it’s not just about using the tools, but how you implement and continuously refine your keyword strategy that determines your success.

Ready to take your Etsy shop to the next level? Start incorporating these free keyword tools into your workflow today and watch your sales skyrocket.

Have questions or need further tips? Drop a comment below or reach out to us on social media. We’re here to help you dominate the Etsy marketplace!